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Longjiang Forestry Group showcases the booming charm of its green industry || Nearly 100 products debuted at the 34th Harbin Expo


Release time:

Jul 03,2024

The 34th Harbin International Economic and Trade Fair was held from May 17th to 21st. Longjiang Forestry Group carefully designed three exhibition sections: new productivity, forest food, and Longjiang Forestry Chinese herbal medicine, showcasing everything from delicious and fragrant specialty mountain delicacies and authentic tonics to innovative, green industry achievements, providing a comprehensive display of the group's industrial development results.


The 34th Harbin International Economic and Trade Fair was held from May 17th to 21st. Longjiang Forest Industry Group meticulously designed three major exhibition sections: new productivity, forest food, and Longjiang Forest Industry Chinese herbal medicine, showcasing everything from fragrant and flavorful specialty mountain delicacies to authentic tonics and innovative, green industrial achievements, comprehensively displaying the group's industrial development achievements.

At the exhibition, 15 affiliated units, including the Forest Food Group, Huanan, and Yingchun, showcased nearly 100 exhibits. Among them, the "Sen" brand high-quality series included 11 series and 49 products, while the "Sen" brand specialty products numbered 74, demonstrating Longjiang Forest Industry's abundant product resources and strength in producing high-quality goods.

The new productivity exhibition area showcased Longjiang Forest Industry Group's achievements in closely aligning with the provincial Party committee and government's development of the "four major economies".

Longjiang Forest Industry Group organized 10 affiliated enterprises, including the Forestry Design Institute, Dailin Bureau Company, Linmao (Heilongjiang) Bio-industry Group Co., Ltd., Songjiang Plywood Factory, Chinese Herbal Medicine Company, and Agricultural Chemicals Company, to showcase their development achievements in technological transformation, digital economy, bio-economy, ice and snow economy, and creative economy.

The new type 6MF-20-46 backpack-style wind-powered fire extinguisher, jointly designed and developed by Dongcheng Forest Bureau Company and Harbin Institute of Technology, has been tested by the Harbin Forestry Machinery Research Institute of the National Forestry and Grassland Administration and is considered to be the most advanced in China, obtaining utility model and design patents. The "A kind of pulp emulsification device used in the production of oral dissolving film candy" developed by the Forest Industry Chinese Herbal Medicine Company won a special prize in the first Heilongjiang Provincial Local State-owned Enterprise Innovation and Creativity Competition and the first prize in the Northeast Three Provinces and One Region State-owned Enterprise "Star Fire" Innovation and Creativity Competition. The eco-friendly pest control agents developed by the Forest Industry Agricultural Chemicals Company, based on microcapsules and smoke agents, have obtained 20 patent certificates and 19 scientific and technological awards.

In addition, the negative ion floor jointly produced by Songjiang Plywood Factory and Shenyang Boseng Jiahe Company, the pressed paintings created by Wang Zhiyong's studio at the Forestry Design Institute, and the series of green organic products based on wood vinegar developed by Linmao (Heilongjiang) Bio-industry Group Co., Ltd. in cooperation with multiple universities and research institutions, all demonstrate how Longjiang Forest Industry Group is using technological innovation to gradually build a smarter and more sustainable development landscape.

In the forest food exhibition area, the products were cleverly displayed in a scene-based layout. Nutritious wild series, delicious forest fruits and juices, Longjiang Forest Industry's characteristic mixed grains, and the newly added pine nut snacks attracted many consumers to sample and experience. 123 products with the "Sen" brand, including beautiful Longjiang souvenirs, high-end health products, and high-end forest food series, were well-received by domestic and foreign merchants.

The "Weilin No. 1" persimmons and lactic acid bacteria sauerkraut, which were popular and sold well in the Shangzhi exhibition area, and the perilla products that were eagerly inquired about by foreign friends in the Jiamusi exhibition area, as well as Suileng black pottery and forest food in the business hall exhibition area—at the Harbin Fair, many forest products were displayed and promoted as regional advantage products and members of provincial regional public brands, in addition to the Longjiang Forest Industry exhibition area.

Hu Caiping, a salesperson from Yingchun Forestry Bureau Co., Ltd., introduced that at this year's Harbin Fair, they displayed and sold products in four exhibition areas: Longjiang Forest Industry, Jixi City, Nine Treasures Eighteen Products, and Black Soil Fine Products. They also participated in several sub-forum exhibitions and sales, such as the Longjiang Food Exhibitor Precision Matching Conference, and multi-point promotion further enhanced the brand influence of "Yingchun White Goose" and "Yingchun Black Bee".

In recent years, while continuously optimizing and upgrading forest products, Longjiang Forest Industry Group has actively promoted Longjiang Forest Industry products through various methods, including local cities and provincial regional public brands. Currently, 20 Longjiang Forest Industry Group products have been selected for the Nine Treasures Eighteen Products brand, and 21 products have been selected for the Black Soil Fine Products brand.

To further promote Longjiang Forest Industry forest food, the Forest Industry Forest Food Group has innovatively launched a selection mini-program platform, created a special page for exhibits from various forestry bureaus at the Harbin Fair, and launched a 1 yuan grab for forest lithium water on the forest selection platform. Products can be sold uniformly on the mall. The lively cartoon figures of forest lithium water attracted a number of merchants to discuss cooperation.

Longjiang Forest Industry Chinese herbal medicine is always a prominent feature at the Harbin Fair. In the Longjiang Forest Industry Chinese herbal medicine exhibition area, 15 high-quality medicinal slices, 10 medicines, and 8 health products were displayed, comprehensively showcasing the full industrial chain covering planting, processing, and sales, centered on Acanthopanax senticosus and American ginseng, as well as the integrated industrial layout of forest industry traditional Chinese medicine.

The Chinese herbal medicine exhibition area also incorporated traditional cultural elements, especially launching sachets of herbal medicine for the Dragon Boat Festival and strings of Chinese herbal incense beads. The strings are made of selected forest pine incense and Herba Pogostemonis, and visitors can freely match accessories such as cinnabar, bodhi, and agate according to their preferences, experiencing the fun of handmade stringing on site.

Guo Yida, head of the e-commerce company of Weihe Forestry Bureau Co., Ltd., excitedly said about the results of participating in the Harbin Fair: "It's sold out! It's great! In these three days, more than 600 people added my WeChat to inquire further and place orders."

Longjiang Forest Industry Group's appearance at the Harbin Fair showcased how the forest industry is making solid strides in protecting the environment, developing the economy, and promoting technological advancement in forestry, allowing the public to experience the infinite charm of the ecological industry and jointly witness the vivid practice of transforming "green mountains and green waters" into "mountains of gold and silver".

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Longjiang Forestry Group showcases the booming charm of its green industry || Nearly 100 products debuted at the 34th Harbin Expo

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